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You Can’t Cold Email with MailChimp

I make it a point to participate in as many sales calls as my calendar allows and always ask which technology our clients were using before switching to Replyify. Suprisingly, a lot of folks have been trying to use MailChimp but struggling with keeping their account in good standing.  After some research, I learned that even though MailChimp is awesome, they are a self described “strict permission-based newsletter delivery service” and forbid sending cold emails to sales prospects explicitly in their TOS.

This post is to educate our clients and prospective clients on why you need an email marketing company specifically designed for sending cold emails to your prospects.  That’s why we built Replyify.

The Basics

MailChimp acts as a relay system between you, the sender, and your message passing a series of tests from the Internet Service Provider (ISP) before arriving in the recipient’s inbox or their spam folder.  These tests, like life, aren’t always fair because when you send through MailChimp, your email is delivered through their servers and the you could be punished for the actions of others.  Why?  Because your ‘caller ID’ is compiled in part by the IP Address, which is shared amongst other senders, associated with where your message is originating and some spam filters will flag a campaign if anyone with the same IP has sent spam in the past.

What’s Wrong With Cold Emails?

Confused?  Don’t worry.  Just think about it from their perspective in trying to keep 14 Million clients happy by delivering emails.  The sentiment of their clients can ebb and flow dramatically depending on an increase or decrease in deliverability.  People (like us) who send unsolicited emails, even if they aren’t spammers, increase the likelihood (risk) of a recipient clicking the spam button and contributing to a degradation of MailChimp’s efficacy in getting emails delivered.

So, ya, they would rather have State Farm or The Economist send millions of client communications and weekly newsletters as opposed to your sales team’s 500 weekly personalized outbound cold emails to prospects and partners.

Don’t Make This Mistake

If you use MailChimp to market to your clients, you risk getting your account suspended if you don’t play by their rules.  Here’s a quick reference guide to let you know if you should add that email list to a new campaign:

  1. Prospects I researched and found on SellHack – NO
  2. A list of ‘opt-in’ email addresses from a list broker – NO
  3. People who created an account on my website – NO 
  4. Contacts in my CRM, but I can’t confirm if they opted-in: NO
  5. Trade show host provided me with a list of all attendees: NO
  6. People who explicitly requested to receive my communications – YES

Sending emails to purchased, publicly available, third party, or rented lists on MailChimp may ‘violate this policy, we may suspend or terminate your account.’

Replyify is built for businesses – big & small – to generate more qualified leads & appointments delivered right to your inbox.  Email campaigns are automatically sent right from your inbox, no ours. Share Email Templates with your entire team, track performance and never send the same email to a prospect more than once.  Sell like a robot, sound like a human.  Get started now!

Consider adding a list of other marketing companies who do this too.

Still have questions?  Drop us a line.


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