LinkedIn InMail Examples

LinkedIn InMail messages is an internal messaging system for LinkedIn members. 

A premium account holder can directly message another LinkedIn member even if they are not connected to them. A basic account holder can only message members that they are connected to. LinkedIn members can choose not to receive InMail messages in their message preference settings.

Each LinkedIn member has a specific number of InMail message credits depending on their subscription type. The number of credits can be found on a member’s premium page.

How Do You Send a LinkedIn InMail Message?

1. Find the profile of the member that you’d like to send an InMail message to.
2. Click More on their introduction section.
3. Select Message (Name of member) from the dropdown menu.
4. Type the Subject in the New Message window.
5. Type your message in the text box.
6. Click Send

Hints for Writing LinkedIn Inmail Messages That Generate Responses

It is important to customize your messages to increase your chances of receiving the responses you are seeking. Here are some hints that will help improve your message writing ability.

• Be brief and concise.
• Explain your goal.
• Mention any associations that you have in common.
• Highlight any mutual experiences, interests, or connections.
• Engage your prospective client with a conversational tone. Choose words that reflect your personality.
• Show your interest in helping your prospective client achieve their goals.
• Encourage your prospective clients to reply by asking for advice, opinions, or references.

Although you may be writing numerous InMail messages to increase your sales, it is imperative that you personalize each message in order to make the most impact. Here are some LinkedIn InMeal examples for different situations.

Example of an Introductory LinkedIn InMail Message

We all have to start somewhere. That first business contact is extremely important. First impressions can make or break a business relationship. 

The goal of an introductory InMail message is to generate interest in the service or product that you are offering. It is a tease that should leave your prospective client wanting to know more information.

Here is an example:

Hi (prospective client),

Thank you so much for your time.

My company, (company name), has developed a (product) that is unbeatable for commercial use. Have I piqued your interest? If not, could you direct me to a colleague who would find (product) useful?

Thanks,

(Your name)

Example of a LinkedIn InMail Message Requesting a Phone Call

Sometimes it’s best to speak directly to your prospective client to better explain the product or service that you are offering. You have to persuade a busy professional to give up their time to take your call.

Here is an example:

Hi (prospective client),

Thank you so much for your time.

I was pleased when I found your profile. I am representing (company name) and we have developed a new (product).

I would be happy to get in touch by phone if you are interested in learning more. Would you be willing to have a brief conversation so I could give you more information and answer any questions that you might have.

Please let me know a time that would be convenient for you.

Thanks,

(Your name)

Example of a LinkedIn InMail Message Requesting a Meeting

The best way to sell a product or service is by meeting with prospective clients. Asking busy professionals to take time out of their schedules to meet is an art that must be mastered if you want to be successful.

Here is an example:

Hi (prospective client name),

Thank you so much for your time.

I represent (company name). I am delighted to introduce our new (product). I am reaching out to you because I am sure that you will be interested in knowing more about (product).

I was wondering if I could buy you a cup of coffee so I could share some details? I promise you will not be disappointed.

Please let me know if you are free any time this week. Looking forward to hearing from you.

Thanks

(Your name)

Example of InMail Messages for Building Relationships

Building a network is always profitable. It is important to get to know your prospective clients and figure out how your product or service will benefit them.

Here’s an example:

Hi (prospective client name),

Thank you so much for your time.

I am looking forward to building a strong professional relationship with you. If our team at (company name) can be of help to your company, please don’t hesitate to contact me.

Feel free to visit our website (link) to find out more about our company.

I am hoping to hear from you soon.

Thanks

(Your name)

Examples of a LinkedIn InMail Message Inviting Clients to an Event

One of the most successful tools in sales is the organization of events. Planning an event to present new products or services is a great way to let clients familiarize themselves with your product while they are in an informal setting. LinkedIn offers a community of potential clients at the click of your fingertips.

Here is an example:

Hi (prospective client name),

I am reaching out to you because we have several mutual connections. My company, (company name), is organizing an event at (location) on (date). I believe that you would find it very beneficial for your business. Come out and enjoy yourself.

If you know of anyone else that might be interested, please feel free to invite them along.

Hoping to see you there.

Thanks

(Your name)

Example of a LinkedIn InMail Message Offering a Free Trial

Offering a free trial is a great sales tactic. It is a great way to turn a prospective client into a paying client. The clients get to see what your product or service can do for their business.

Here is an example:

Hi (prospective client name),

Thank you so much for your time.

I represent (company name), and we are launching a new (product). I am delighted to be able to offer you a free trial. I am sure you will be impressed with (product).

Please visit our website (link) to learn more.

Please reach out to me if you are interested.

Thanks

(Your name)

Example of a LinkedIn InMail Message Aimed at Getting New Clients Through Mutual Connections

Through LinkedIn, you will find connections through your connections. Mentioning connections that you have in common can personalize your professional relationship. These mutual connections can also lend you a credibility that you otherwise wouldn’t have had.

Here is an example:

Hi (prospective client name),

Thank you so much for your time.

I have found that we are both connected to (mutual connection). We all seem to enjoy the same industry so I decided to reach out to you. (mutual connection) and I have been working together for more than 10 years. 

I am certain that you would also benefit from our company’s (product).

Please feel free to reach out and I will answer any questions that you may have.

Thanks

(Your name)

Example of a LinkedIn InMail Message Comparing Competitor Products or Service

 

A great way to make use of the LinkedIn InMail messaging system is to compare rival products or services. Explain the features and advantages of your product and then explain how it’s better than the rival product.

If the prospective client acknowledges that it might just be better than the rivals, you might have won over a new client.

Here is an example:

Hi (prospective client name),

I realize that you are currently using (competitor’s product) for (purpose). I wanted to take this opportunity to introduce our new (product). It is very similar to (competitor’s product) but you will find it much more affordable.

Here is a quick summary of its features:

(features)

We would be happy to offer you a free trial so you can compare the results to that of (competitor’s name).

Please feel free to reach out if you are interested.

Thanks,

(Your name)

Example of a LinkedIn InMail Message That Will Acquire Clients Through Compliments

Complimenting the work of prospective clients is a great way to create a positive rapport. Clients will feel valued and will be more tempted to listen to you. 

Here is an example:

Hi (prospective client name),

I recently read a review about your company and I was so impressed that I needed to reach out to you. My name is (your name) and I am (designation) for (company name).

My company just launched a new (product) and I thought you might be interested in learning more about it.

Please visit our company website (link) for more details.

I am available to answer any questions that you may have at 860-3426.

I am looking forward to hearing from you.

Thanks,

(Your name)

Example of a LinkedIn InMail Message That Mentions Product Benefits

The best way to sell a product is to focus on its features. Let clients know how your product will change their lives for the better. They will wonder how they ever lived without it.

Here is an example:

Hi (prospective client name),

Thank you so much for your time.

I am reaching out to introduce our new (product). My company, (company name), is proud of this fantastic new (product).

With this product, you will find:

(list of advantages)

Reach out if you would like a free trial.

Hoping to hear from you soon.

Thanks,

(Your name)

Example of a LinkedIn InMail Message Asking for Referrals

Having a huge network of business contacts is a huge advantage in the business world. You can multiply that advantage by hundreds by simply asking your connections for referrals. It is important to always offer something in exchange for their cooperation.

Here is an example:

Hi (prospective client name),

I am reaching out to you because we are both working in the same industry. Each week, I am in contact with many top executives to discuss (industry). I was hoping that we could help each other out by sharing referrals.

I think this would be beneficial for both of us. I am looking forward to hearing from you.

Thank you so much for your time.

Thanks,

(Your name)

Example of a LinkedIn InMail Message Using a Case Study

Many people like to research a variety of products before deciding which one to purchase. They read peer reviews and consider case studies before committing to a particular product.

For this type of InMail message, you will have to do a little research. You will need to find the reviews and case studies that put your product in the best light.

Here is an example:

Hi (prospective client name)

I recently read about your company’s website and was impressed by your recent achievements. I thought you might be interested in hearing about others in your industry who are also enjoying success. I know of 3 companies in particular that are enjoying x% higher profits using our (product).

If you would like to know more about these case studies, please reach out and I will forward them to you.

Thanks so much for your time.

Thanks,

(Your name)

Example of a Linked InMail Message for Building Partnerships

LinkedIn offers a great opportunity to find like-minded individuals that you can work with. You might not necessarily work with each person every day but building an extensive network will guarantee your long-term growth. 

Getting your name and reputation out there is one of the most important things that you can do to ensure your success in sales.

Here is an example:

Hi (prospective client name)

I am very impressed by the work that you are doing in (industry). I would love to learn about your ideas on (topic). I would be more than willing to share my experience with (product).

Hoping to hear from you soon.

Sincerely,

(Your name)

Example of a LinkedIn InMail Message Pointing Out Something You Have in Common

The best way to increase your connections is to personalize your InMail messages. This will take a little more time and effort, but it will be much more successful than writing a generic message that you send to everyone. 

A great way to personalize your message is to find something you have in common with your prospective client. You will have to do a little research and browse through profiles to get the right information for your message.

Here is an example:

Hi (prospective client name),

I happened upon your profile and I noticed that you are working as a (role) in the (industry). I work in a similar role at (company). I would love to chat and ask you about your management ideas.

Hope to hear from you soon.

Thanks,

(Your name)

Example of a LinkedIn InMail Message Reaching Out to Prospects in the Same Group

The LinkedIn community is widespread and diverse. Even though you do not have a direct connection to someone, you might be part of the same group. Keeping up to date with discussions can help you pinpoint prospective clients that you might be able to contact.

Here is an example:

Hi (prospective client name),

I am (your name) and I work for (company). I noticed that we are in the same group (LinkedIn group). I am always impressed by your comments and I would love to learn more about (topic) from you.

I was wondering if you would have some free time this week for a quick chat. I could call or perhaps treat you to a cup of coffee.

Hope to hear from you soon.

Thanks

(Your name)

Example of a LinkedIn InMail Message Requesting a Connection

Sometimes the direct approach is the easiest and most effective. Increasing the number of connections you have is a great way to achieve the success you are looking for. The direct approach works best with those people who have no time to waste.

Here is an example:

Hi (prospective client name),

I just noticed from your profile that we both work in the (industry), and I thought it would be great if we could connect.

I am certain that we both have knowledge that we could share.

Hoping to connect with you soon.

Thanks,

(Your name)

Example of a LinkedIn InMail Message That Is Straightforward

If you don’t have time to build a rapport with a prospective client because of deadlines, you might want to take a very straightforward approach. You must be clear and direct. Introduce yourself and the product you are selling.

Here is an example:

Hi (prospective client name),

I am (your name) and I work for (company name). We have developed a (product) that I believe would be of great use to your company.

Would you be interested in more information? I would be happy to come by and give you a quick demonstration with no strings attached.

Hoping to hear from you soon.

Thanks,

(Your name)

Example of a LinkedIn InMail Message Asking for Guidance

Everyone likes to think of themselves as an expert in their field. Sending an InMail message to the leaders in your industry is a great way to gather knowledge. It is also nice to become acquainted with those that are leading the pack in your chosen field.

Hi (leader in industry),

I have admired your work ethic in (industry) for many years. I wanted to reach out to see if you’d be willing to share some of your secrets for success.

I am always hoping to connect with industry leaders so I can learn as much as I can.

Hoping for your guidance.

Thanks,

(Your name)

Tips for Effective LinkedIn InMail Messages

There are many types of LinkedIn InMail messages that you can send but they will all follow the general format of those given above. The point of communicating through the LinkedIn InMail messaging system is to generate as many leads as you can.

Keeping this in mind, there are several things that you should keep in mind when drafting your message.

Subject Line

Writing the perfect subject line is extremely important. Many people will not open their messages if the subject line does not resonate with them. If your prospective client doesn’t even open your beautifully written message, you’ve wasted your time.

You must write a subject line that seems like it was written especially for them. It must be personalized. One of the easiest ways to do this is to include their name.

Another way that you can personalize it is to mention a mutual contact. Seeing that you have some of the same professional connections will lend you some credibility. If nothing else, it might pique their curiosity enough to open your message.

Subject lines must be short, to the point, and as catchy as possible.

Rapport

You are trying to generate leads so you need to build rapport with your prospective clients. Browse their profiles and figure out what their career path is and how you and your product can benefit them.

Greeting

Never use a generic greeting. Use the client’s name. Be friendly but brief.

Introduction

It is important that you introduce yourself and the company that you work for. Clients need to know who they are dealing with. It also gives them what they need to browse your profile if they want to check you out further.

Goal

Before drafting your LinkedIn InMail message, decide on your goal. Figure out what you are trying to convey to your prospective client and figure out what you want from them. Once you have these things figured out, explain them concisely in your message.

Personal

Clients should feel like the InMail message has been written specifically for them. Take the time to browse their profile and identify some unique details about them and mention them in your message. Be sure to explain how your product or service will benefit them.

Strong Closing

End your message with a call to action. Ask for a phone call or a return email. Try to do this in a casual and polite manner.

Final Thoughts

Writing a LinkedIn InMail message might seem like a simple thing, but writing an effective LinkedIn InMail message is a task that requires a great deal of thought and effort. This thought and effort will pay off in the end when you see an increase in the leads that you are generating.